BTU and EER
Most air conditioners have their capacity rated in British thermal units (BTU). Generally speaking, a BTU is the amount of heat required to raise the temperature of one pound (0.45 kg) of water 1 degree Fahrenheit (0.56 degrees Celsius). Specifically, 1 BTU equals 1,055 joules. In heating and cooling terms, 1 "ton" equals 12,000 BTU.
A typical window air conditioner might be rated at 10,000 BTU. For comparison, a typical 2,000-square-foot (185.8 m2) house might have a 5-ton (60,000-BTU) air conditioning system, implying that you might need perhaps 30 BTU per square foot. (Keep in mind that these are rough estimates.
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The energy efficiency rating (EER) of an air conditioner is its BTU rating over its wattage. For example, if a 10,000-BTU air conditioner consumes 1,200 watts, its EER is 8.3 (10,000 BTU/1,200 watts). Obviously, you would like the EER to be as high as possible, but normally a higher EER is accompanied by a higher price.